Email Marketing Manager

HireStarter's client helps 3 million people per month find jobs and advance their long-term career goals. They are a small team which has tripled revenues in the past three years by remaining fiercely profitable, hiring very smart people, and sharing the rewards of our growth with our employees. They provide a valuable service based on a powerful web and analytics platform to their customers and users and are laser focused on profit that is shared with the team. This role will play an instrumental role in demand generation through email and sms B2C channels.

Responsibilities:

• Launch email and SMS campaigns deliver job results and drive users back to our sites (to deliver job results)

• Troubleshoot issues with email layout and inbox deliverability

• Ramp new domains and IP addresses

• Manage daily production, execution, optimization, and reporting of campaigns

• Write compelling creatives & subject lines for A/B testing to improve opens and clicks

Requirements:

• Strong background working hands-on in email marketing platforms

• HTML skills (you don’t have to create, but you must be able to manipulate)

• Skilled Excel user who loves metrics and a desire to understand what the data means

• Experience with database management, segmentation, and personalization

• Experience generating marketing copy

• Strong understanding of email marketing concepts and campaign metrics

• 2-4 years of B2C email marketing experience